Behind the Brand
Updated: Oct 6, 2020
WHAT'S IN A NAME?
Let's talk about the word protégé for a moment. Yes, it's a very old word. According to Merriam-Webster, it was first used in the late 1700s, stemming from Latin and (later) French origins. The "specialness" of this word isn't the fancy way it rolls off the tongue (although, we'd be lying if we said we didn't love it!). It's the special moments when we find ourselves growing because someone has taken the time to influence and guide us. Maybe we've learned from a true mentor, an elder, a more experienced friend, or maybe a boss. We hope that you continue to find that level of support and investment from Christian men and women who are willing to give, whether here at TPG or elsewhere. (Shoutout to Elliott for donating this GREAT word during one of our group polls!)
one who is protected or trained or whose career is furthered by a person of experience, prominence, or influence
COLORS ARE PERSONALITIES
Have you heard of brand archetypes? We hadn't either! However, they are essentially the Meyer's Briggs of branding. Think of color as a personality. Why is it that red is always considered a BOLD color? And why is blue always thought of as a calming color? When we chose green as our primary color, we aimed for something that represented growth, exploration, and financial success - all things that today's professionals aspire to achieve.
MIXING OLD WITH NEW
Admittedly, the font for our logo was one of our biggest pain points. Font matters! It's one of the key elements that makes you feel like a legitimate organization or not (or so we felt). When this design concept came along, it was one of those things that sat on our desk for awhiiiiiile....we're talking months. It felt like a huge commitment to move forward because we wanted it to be something that felt familiar, relatable, and even exciting! We knew it was "the one" after coming back to it time and time again. The archaic-type font reminded us of the rich Grecian culture that was taught to Timothy and the ties to Paul's Gentile mission. We modernized the ancient concept of mentorship by tying in those Greco-Roman roots and adding a little edge.
The Protege Group's mission has evolved into so much more than it's original intent. Because we received such amazing, specific feedback from our community about what they wanted to gain from this group, we knew we HAD to incorporate these elements into our brand. You may notice the "P" emblem in our logo. Think of it as a flag with four quadrants. Each quadrant represents key mission pillars for our group. We invite you to wave the flag with us by joining our community of professionals!
CONNECT - With Young, Christian Professionals
DISCOVER - New Occupations, Personal & Business Development, and More!
SHARE - Thoughts, Ideas, Support, and Experiences
THRIVE - Through Relatable Content, Motivation, and Encouragement